
India's purest hing (asafoetida)
The hing your grandmother remembers.
Most hing on the market is 90% filler. Shrivaa is 100% pure hing — the authentic flavour.
Pure hing, many forms
The purity standard
Why purity is everything.

Real kitchens, real flavour
I never knew hing could smell this intense until I opened Shrivaa. A tiny pinch in my dal and my whole family noticed the difference immediately.
Mumbai
I use this for Jain cooking where hing is essential. The purity and potency is unmatched. Ordered twice and will never go back to anything else.
Ahmedabad
My mother-in-law, cooking for 40 years, said it's exactly like the hing she used as a child. That's the highest compliment I can give.
Delhi
Direct Sourced
High-altitude mountain farms where wild hing (asafoetida) naturally thrives.
No Fillers
Never wheat flour, maida, chalk, clay or starch. Ever.
Small Batch
Made in small batches so every jar is as fresh as it can be.
Taste the difference pure hing makes.
Join thousands of Indian kitchens that have made the switch.


