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India's purest hing (asafoetida)

The hing your grandmother remembers.

Most hing on the market is 90% filler. Shrivaa is 100% pure hing — the authentic flavour.

100%
Pure hing · no fillers
100% Pure Hing (Asafoetida) No Wheat Flour No Chalk or Maida Natural Binder Only Small Batch Indian Heritage 100% Pure Hing (Asafoetida) No Wheat Flour No Chalk or Maida Natural Binder Only Small Batch Indian Heritage

The purity standard

Why purity is everything.

Mass market hingMostly fillers
Shrivaa100% Pure

    Why Shrivaa exists.

    Shop Shrivaa

    Real kitchens, real flavour

    "
    ★★★★★

    I never knew hing could smell this intense until I opened Shrivaa. A tiny pinch in my dal and my whole family noticed the difference immediately.

    P

    Priya S.

    Mumbai

    "
    ★★★★★

    I use this for Jain cooking where hing is essential. The purity and potency is unmatched. Ordered twice and will never go back to anything else.

    R

    Rajesh M.

    Ahmedabad

    "
    ★★★★★

    My mother-in-law, cooking for 40 years, said it's exactly like the hing she used as a child. That's the highest compliment I can give.

    A

    Ananya K.

    Delhi

    Direct Sourced

    High-altitude mountain farms where wild hing (asafoetida) naturally thrives.

    No Fillers

    Never wheat flour, maida, chalk, clay or starch. Ever.

    Small Batch

    Made in small batches so every jar is as fresh as it can be.

    Taste the difference pure hing makes.

    Join thousands of Indian kitchens that have made the switch.