The hing your grandmother remembers.

Our Story

Why Shrivaa exists.

We grew up with hing (asafoetida) that had a story — a piece of dark, fragrant resin that made the whole kitchen smell alive. Then one day we realised that what most people buy today isn't that at all.

So we went back to the source. To the farmers, the raw hing (asafoetida), the old methods. Shrivaa exists to bring that authenticity back to every Indian kitchen — and to be completely honest about what's inside every jar.

Most hing on the market is 90% filler — wheat flour, maida, chalk. Shrivaa contains pure hing with only a natural plant-based binder. No compromise, no shortcuts.